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WASEDA University Newsletter from WOL No.4 (2010-03-19)

Opinion Weekly Opinion

Pitfalls in the Toyota Expansion Strategy
-The Essence of the Recall Issue

Isao Endo
Professor, Waseda University Business School

Currently, media coverage of the Toyota Motor Corporation recall (recalling and repairing vehicles free of charge) is pervasive. Some of the reports are emotional, and there are shades of Toyota bashing combined with the movements to politicize the issue.

Nevertheless, the fact is the current recall presents an extremely grave situation for Toyota, as the reigning King of Quality. In November of 2009 in the U.S., a problem involving the accelerator pedal getting caught on floor mats resulted in the recall of 5.55 million vehicles, across 13 models. In January of 2010 in the U.S. and Europe, a total of 4.2 million vehicles were recalled in response to a problem with accelerator pedals getting stuck when pressed down. And in February, problems with the brakes in the Prius were detected in Japan, the U.S., and Europe, resulting in a further recall of 430 thousand vehicles. As this amounts to a total recall of more than 10 million vehicles, it must be regarded as a remarkable situation.

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Research Waseda Research Zone - Latest News on Project Research -

Investigating the Various Issues of a Global Society from a "Japan-US" Angle

"Research organizations", independently introduced by Waseda University, are the organizational framework meant to fulfill a general role, as well as to promote strategic research activity on the part of the university. In addition to the Comprehensive Research Organization (established in 2005) which ties on-campus cross-sectional collaborative research together (about 150 project laboratories), it has gradually established research institutes classified by strategic themes: the Institute for Nanoscience & Nanotechnology (2003), the IT Research Organization (2004), the Consolidated Research Institute for Advanced Science and Medical Care (2004), Organization for Asian Studies (2005), Organization for Islamic Area Studies (2008) and Organization for European Studies (2009).

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Culture

The Future of Photography with Inherent Chaos
- Approaching the Exhibition "Magazine Photos from the Occupied Period vs. the Discernment of Modern Youth"

Mr. Hitoshi Ishii
Critic of 20th Century Media, Media Producer

Approximately 170 years have passed since the birth of the media known as photography, and the diversity of expression is being accelerated more than ever. Also, within the passage of time from the 20th century to the 21st century, it can also be said that technological change is being advanced that will fundamentally change the concept of photography. In terms of factors such as speed and convenience, the movement from analog to digital is an event that marks a major turning point since the origin of photography, and it may not be an overstatement to label this event as a revolution. Completely new methods of expression are being used as a result of the change from analog to digital, and wonderful works are being produced.

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News

Waseda to expand its degree programs offered exclusively in English
Applications now being accepted by the Faculty of Political Science and Economics and the Faculty of Science and Engineering

As an institution that sees globalization as a top priority, Waseda University has been selected by the Japanese Ministry of Education, Culture, Sports, Science and Technology as a participant in the Ministry's "Global 30" Project for Establishing Core Universities for Internationalization. To promote internationalization, the university is establishing degree programs taught exclusively in English in four undergraduate schools and five graduate schools within the Faculty of Political Science and Economics and the Faculty of Science and Engineering. Applications are now being accepted for enrollment in September 2010.

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