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Campus Now

New Year Issue (Jan. 2014)

Career compass
Students and career choices

Move forward without hesitation

Yutaka Kaneko
Director, Human Resources Division
Japan Broadcasting Corporation (NHK)

In this article “Career Compass,” we hear the latest job-hunting information and how they generally perceive involvement in job-hunting from people in charge of recruitment. In this edition, we spoke with Yutaka Kaneko of Japan Broadcasting Corporation (NHK).

Work for society, mankind and you

NHK is Japan’s only public broadcasting company. Our company operates using TV reception fees paid by viewers, the same viewers who ensure the independence and autonomy of our broadcasts. From disaster reports to programs on social welfare, NHK provides all of Japan with high-quality programming for public welfare. Another unique feature of our company is that we fulfill a variety of roles, from regional news and information programs to international broadcasting and R&D for new technology.

Put simply, NHK seeks “diverse employees.” Broadcasting is a form of culture. Therefore, instead of uniform employees, our company encourages broad involvement from a diverse range of unique people including serious people, entertainers, athletes and researchers. This enables us to provide diverse and highly-creative broadcasting. The work of broadcasting and the occupation of journalist can be quite difficult at times. To have a long career in this profession, it is essential to possess the “passion” as a journalist and the “aspiration” to improve public welfare and culture. The very top of the NHK hiring website features the slogan of “Work for Society, Mankind and You.” In other words, work at NHK is perfect for people that find “fulfillment” in benefiting society.

The ability to think and convey information from both a global and domestic perspective

Broadcasting and journalism are not limited to information from major urban areas. Our industry also recognizes the importance of regional information and uncovers topics with strong local flavor, conveying such topics throughout Japan. Furthermore, we fulfill the role of conveying information on Japan to the rest of the world. Therefore, even when working at a regional broadcasting station, a domestic perspective alone is not enough. It is necessary to take a broad view, thinking and conveying information from a global perspective. Japan can be used as a basis for considering events overseas. For example, we can ask questions such as “What is happening overseas and how are those events connected with conditions in Japan?” In the future, a global perspective will be an essential element for professionals in all fields, not just at NHK. This way of thinking is tied to Waseda’s vision of global professionals; specifically, professionals who always consider matters through a global perspective no matter where they are working.

A sense of fulfillment will propel you through any difficulties.

I hope that students will prioritize a “sense of fulfillment” when searching for employment. Originally, I wanted to work in the field of organizational management. I selected NHK because I felt fulfillment in the difficulty of management at NHK, a corporation funded by a unique TV-receiving fee system. Even when the management environment was tough, I continued to feel fulfillment in my role of “maintaining and expanding NHK.”

I don’t have any “must-do” advice for university students that are starting to search for employment. However, if I were to give one piece of advice, it would be to never hesitate. Never again will you have as much freedom as when studying at university. Therefore, never hesitate to do what you want. Such experience will teach you the “sense of responsibility” and “knowledge” necessary to overcome difficulties faced as a working professional.

It would be dull and wasteful to hesitate and therefore you would lead an uneventful life. Have the courage to take the next step forward.

Yutaka Kaneko
Director, Human Resources Division
Japan Broadcasting Corporation (NHK)

Graduated from the Waseda University School of Political Science and Economics in 1992. After entering NHK, stationed at the Hiroshima Broadcasting Center. In 1995, transferred to the Accounting Division and was placed in charge of broadcasting management including budgeting and compliance. Assumed his current position in 2012. Main responsibilities include hiring and transfer of employees.

Japan Broadcasting Corporation (NHK)
NHK was founded in 1950 based on the Broadcast Act. Activities include domestic broadcasting, international broadcasting, and surveys/research of broadcasting culture and technology. Operates a total of 54 domestic stations and 28 overseas reporting bases.

Message from the Career Center
Advertise your uniqueness through your own words.

Although it is said that finding employment in mass media is difficult, many students enter Waseda with dreams of entering the industry. For example, 45 Waseda graduates entered employment at NHK this spring. According to Kaneko, NHK seeks “diverse employees.” Indeed, it can be said that such employees are sought by all corporations.

Full-scale job-searching activities for this academic year started on December 1. Since then, many students can be seen wearing business suits on campus. The Career Center instructs students on using their own words to convey their uniqueness on application forms and during interviews. While at university, students should acquire experiences which they can discuss in their own words. Then, when searching for employment, students should use their own words to confidently advertise their uniqueness.